COURSE : DIGITAL INTERNET MARKETING | ONLINE TRAINING | DURATION : 60 HOURS
ABOUT COURSE
Digital marketing is a combination of various digital technologies like SEO, SEM, ORM and multiple other Social Media platforms to reach out to customers with the intension of promoting products and services, generate business leads and carry out brand building on the web world.
Digital marketing is not a linear technology but a collection of technologies; tool and techniques which when used in tandem help in enhancing the marketing efforts of an organization and help it increase its customer base across the world and improve the branding over the web world.
Course Objective
- Introduction to Digital Marketing tools and technologies.
- Working on SEO (Search Engine Optimization)
- Working on SEM (Search Engine Marketing)
- Understanding SMM (Social Media Marketing) and SMO (Social Media Optimization)
- Using Content and E-mail Marketing
- Google Analytics
Career Opportunities in Digital Marketing
Digital Marketing is an emerging technology space providing multitude of opportunities to a wide range of professionals and students. Digital marketing is not a specific technology topic and so has a much wider reach among students, content writers, web developers and marketing and branding professional. Opportunities as Search Engine Optimizers, Social Media branding an planning executives, Content Marketing managers are some of the few possibilities. But as the reach of Digital Marketing expands beyond to new areas of digital applications the scope and optional are increasing by the day.
Training programs on Digital Marketing by EazyGurus focuses on empowering the students with the latest concepts and industry specific topics. Our well experienced trainer and well planned course materials ensures for 100% success in interviews.
Who can learn?
Targeted Audience
- Web developers/Designers
- Content Writers
- Sales and Marketing professionals
- Brand Managers
- Students/Fresher’s/House Wife’s
Prerequisite to learn the course
Digital marketing is a non-technical technology application and does not require any prior programming background. Anybody with a flair for marketing and can easily pick the course and pursue a career in Digital Marketing.
Course Syllabus
Module 1 – Digital Marketing Foundation
In this module, you will learn about the things you need to know about digital marketing around the world.
Also, about internet marketing, working methodology, difference between traditional, inbound, and outbound marketing methodologies.
- Tools to create Buyer Persona
Module 2 – Competitor and Website Analysis
You will be learning how to find of your competitors online.
Similarly, you will learn to analyze your competitor’s marketing efforts.
- Different ways to do competitor research.
- Competitor Research Tools.
- Website Analysis Tools.
- Unique Selling Proposition – Checklist Download.
Module 3 – Market Research & Niche Potential
Different ways to do market research to understand the potential of the market for your product or services will be taught in this module.
Because, analyzing the market potential will help you set the positioning properly.
- Tools to perform Market Research.
Module 4 – Website Design using WordPress CMS
Websites are like business cards in online space, your business should have a properly setup website that establishes a great connection with users for better engagement.
Above all, you will be learning how to develop a WordPress website from the scratch which acts a business card.
- Tools to create lead magnets for your business site.
- Website Speed Improvement Tools.
Module 5 – Email Marketing
From the metrics to basics of email marketing will be taught in this module.
You will be walking through different tools for email marketing and learning the different ways to nurture the leads.
- Landing Page builder tools.
- BONUS: Email Marketing Certification Course.
Module 6 – Content Creation and Promotion
Current trends in content marketing, history of content marketing, content consumption in India, Funneling the content, content mapping, different ways to write content for different platforms, social media content, website content, and more!
- Copywriting Tools to speed up the process.
- Templates to write great headlines.
Module 7 – Search Engine Optimization (SEO)
This is a very huge module which is a complete by itself.
You will be taught the basics of SEO (Search Engine Optimization).
Things to know before getting started with seo, on site optimization tactics, optimizing the content for search engines and users, off site seo methods, technical seo, and more!
- Bonus: SEO Strategy.
- Bonus: SEO Reporting.
- Link Building Tools.
- Keyword Research Tools.
- Back Analysis Tools.
- Technical SEO Tools.
- BONUS: Grey Hat Methods to rank higher on Google SERPs.
Module 8 – Social Media Marketing, Optimization & Advertising
You will be learning social media marketing, optimization and advertising for the platforms Twitter, Instagram, Facebook, and LinkedIn.
- Platform Specific Tools and Checklists.
Module 9 – PPC Google Ads Campaign Management, Optimization, and Reporting
Paid Advertising is considered to be the highly effective digital marketing channel and you are going to master this skill in the course provided the proper time and attention given to it.
Google Ads being one of the most famous search advertising platform and you will be walking through this tool and learning how to create a campaign from scratch to turn it to a profitable one.
- Create highly effective landing pages with these tools.
- These tools are to help you with competitor research for paid ads.
Module 10 – Advertising with Bing
This is one of the highly effective search advertising platform and very people have tapped the potential of it.
You will be learning the methods to create ads using Bing Ads platform.
Module 11 – Mobile Marketing (SMS Marketing)
As we all know at least 10 minutes once people will check their smart phones, this is a treat for any advertisers to show case their product or services right at the hands of people.
The reachability has become so effective that advertisers can literally reach based on the interest and demographics.
You will be learning the methods to promote your product or services to the right audience through mobile and SMS.
- 30+ Resources to Mobile and SMS Marketing.
Module 12 – GEO Marketing
Gone are the days where you would be visiting each individual house near by your shop or business location to promote your business.
You can literally reach your audience just through ads and business listing.
Learn how to list your business online that attracts local customers to your business location or shop directly.
- Google My Business Checklist download.
Module 13 – YouTube Video Marketing & Advertising
Did you know?
Around 300 hours of video been uploaded to YouTube every day and 8 of 10 people around the age 18-49 will watch the videos on YouTube every day.
The potential is immense and we will teach you how to tap into this ocean of opportunities on YouTube.
- Important YouTube Video Marketing Tools and Resources.
Module 14 – Website Data Analytics
Measurability is the key factor in Digital Marketing, you can measure each and every marketing effort you undertake to accomplish your business objectives.
You will be taught how to use Google Analytics and other marketing analytics tools to help get started with website data analytics.
- Google Analytics Tool Checklist.
- Web Analytics Tools.
Module 15 – Affiliate Marketing
Number of people who are making around 8 figures every month through affiliate marketing is been increasing each year.
We will be showing how they are making and how you can replicate the strategies to earn the similar way.
Module 16 – Blogging
There will always be something that make you a subject matter expert and wanted to express that out to the world and help others to make use of your knowledge.
Blogging is one such platform that help you share your valuable knowledge and in turn earn money from it as a passive income source.
