DIGITAL MARKETING

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COURSE : DIGITAL MARKETING | ONLINE TRAINING | DURATION : 60 HOURS

ABOUT COURSE

What is digital marketing?

Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online.

Types of Digital Marketing Campaigns

Search Engine Marketing (SEM) commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting with the goal of completing an action. Google AdWords (Google Ads) and Google Analytics is the most common tools for marketers to use for both search and display advertising. This form of marketing is also known as PPC which stands for pay-per-click.

Social Media Marketing is one of the main branches that digital marketing focuses on as it is used platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform which provides the most direct, fastest and widespread connectivity between the brand and its consumers.

Email Marketing is another form of digital marketing, but this is a much more direct method than the other forms we talked about before. Email has been around for decades and still, people check their emails at least a few times a day. It is the most direct way to reach one’s customers and with the technology and the right data analytical skills, we can even analyze all sorts of customer engagement after an email has been sent out.

Content Marketing involves the creation and promotion of information which is not necessarily directly linked to promoting the brand, but its intention is to arouse interest in its products and services and things related to the industry. Having a robust content strategy that ties into additional internet marketing channels and overall marketing plan can help increase your brand’s exposure online.

Affiliate Marketing pertains to working with third-party websites to help promote your brand. If a website can drive traffic back to your site and that traffic takes a desired action, you pay the website a commission. Affiliate marketing is an excellent way to work with influencers to promote your brand and drive awareness to your product.

SEO (Search Engine Optimization) is the process of boosting the content, technical set-up and overall reach of your website so that your brand’s website appears at the top of search engine results. The goal being to attract your customers to your website when they search for related products or services. Inbound marketing with effective blogging is a common strategy for this marketing channel.

Mobile Marketing Studies show that people look at their cell phones for 42% of the time that they are awake, not only that, cell phones are the most looked at devices around the entire world. Being able to be successful at Mobile Marketing is a great goal that every brand should try to achieve.

Online Courses and Programs

Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the correct information. All top three criteria can only be met perfectly if the marketing team is proficient in understand and analyzing the market, data trends and previous marketing strategies.

There are numerous courses that EazyGurus offers on Digital Marketing. Starting from very diverse courses like Fundamentals of Digital Marketing, Social Media, and E-Commerce to much more specialized courses .

Jobs in Digital Marketing:

Digital Marketing majors have a few ways they can go with their careers, they can either choose to go towards a more research based job, where they analyze trends and customer behavior and responses; they can go towards the design and content building team or work to develop the digital marketing strategy.

1. Digital Marketing Manager – Median Annual Salary (2015) $ 75,000

2. Digital Marketing Account Manager – Median Annual Salary (2015) $ 45,000

3. Digital Marketing Analyst L1– Median Annual Salary (2015) $ 35,000

4. Email Marketing Specialist – Median Annual Salary (2015) $ 52,000

5. Technical SEO Manager – Median Annual Salary (2015) $ 95,000

ELIGIBILITY

  • Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university (UGC / AICTE / DEC / AIU /State Government / recognised international universities) in any discipline with minimum 1 year of work experience (after graduation).

Course Syllabus

DIGITAL MARKETING COURSE MODULES

  • Module 01: Digital Marketing Overview
  • Module 02: Digital Marketing 3600 Overview
  • Module 03: Build Stunning Website With WordPress & Blogger
  • Module 04:  Search Engine Optimization (SEO)
  • Module 05:  Social Media Optimization (SMO)
  • Module 06: Search Engine Marketing (SEM)
  • Module 07: Social Media Marketing (SMM)
  • Module 08: Advance Google Analytics
  • Module 09: Email Marketing
  • Module 10: Affiliate Marketing
  • Module 11: Google Adsense
  • Module 12: Make Money From YouTube
  • Module 13: Online Reputation Management (ORM)
  • Module 14 : How To Crack Interview (Resume Preparation)
  • Module 15: How To Start Freelancing

Module 01: Digital Marketing Overview

  • What is Digital Marketing?
  • Importance of Digital Marketing?
  • Difference Between Traditional & Digital Marketing
  • Digital Marketing Strategies?
  • Career in Digital Marketing

Module 02: Digital Marketing 360 Degree Overview

  • Difference between Marketing & Sales
  • Importance of Traffic
  • Importance of Ranking
  • Importance of Leads
  • Kick-Start Your Digital Marketing Career (Case studies)
  • Start working as a freelancer in Digital Marketing (Case studies)
  • Start Your Own Digital Marketing Agency (Case studies)
  • Proven Ways To Earn Money By Digital Marketing (Case studies)

Module 03: Build Stunning Website with Blogger

  • Creating Blog (Blogger)
  • Installing Themes
  • Creating Menus and Navigation
  • Creating Pages
  • Creating Posts
  • Finding a Domain for Low Cost Rs 125/-
  • Choosing Hosting Space
  • Creating Custom Domain for Blogger

Module 03: Build Stunning Website With WordPress

  1. Getting Started with WordPress
  • Introduction
    • WordPress.com VS WordPress.org
    • Finding Best WordPress Hosting Sites
    • Free WordPress Hosting Sites
    • Install WordPress on your Local Server
    • Download WordPress
    • Install WordPress

2.    Theme selection and Customization

  • Best Ways To Find WordPress Themes
    • Installing WordPress Theme
    • Customize your WordPress theme
    • How to create categories for you posts
    • How to create pages
    • Create the menu
    • Adding blog posts
    • Managing widgets

3.    Working With WordPress Plug-ins

  • 20 Best SEO WordPress Plug-ins Should Never Miss in 2018

4.    Publish the Web page to the server

  • Database export and FileZilla download
    • What steps are necessary for the server installation?
    • Restore database and upload WordPress files
    • WP-config file suit if necessary htaccess
    • Customize and import the database
  • Import Customizer data and updates
    • Re-set links to Customizer
    • Contact form test and adapt
    • Conclusion

Module 04: Search Engine Optimization (SEO)

Session 01: Introduction Google & SEO

  • Google History
    • How Google Works
    • What is SEO?
    • How Search Engine Works
    • Difference Between White Hat & Black Hat
    • Importance of Google Sandbox
    • Introduction To algorithms
    • Types of Algorithms
    • Google Updates and their impact
    • Points to Remember before taking any SEO Project

Session 02: Keyword Research

  • What is keyword?
    • Importance of Keyword in SEO
    • Types of Keywords
    • Keyword analysis Tools
    • Keyword Research (Google Planner)
    • Keyword Analysis Process
    • Understanding long tail keywords
    • LSI Keywords & How to use Them
    • How to use Keyword for Website
    • How to use Keyword for Blog
    • Understanding your Competitor Keywords
    • Finalizing the Keyword list

Session 03: Competitive Analysis

  • What is competitive analysis?
    • Competitive Analysis Work Flow?
    • Tools To Do Competitive analysis
    • Competitive Analysis report

Session 04: On Page Optimization

  • Title Tag Optimization
    • Meta Tags Optimization
    • Canonical Tag & its Importance
    • H1 To H3 Optimization
    • Importance of Bread Crumbs
    • SEO Content Writing Optimization
    • Importance of Anchor Text
    • Anchor Links Optimization
    • Creating HTML and XML sitemaps
    • XML Sitemap submission
    • Image Optimization
    • Robot.txt and its importance
    • What is Broken link & its Importance
    • Broken link Redirecting Techniques
    • Custom 404 Error Page
    • Difference Between Http Vs Https
    • Importance of CDN (Content Delivery Network)
    • Importance of Domain Names
    • Importance of Google Analytics
    • Importance of Webmaster Tool
    • Importance of Bing Analytics
    • Importance of Bing Webmaster Tool

Session 05: Off Page Submissions

  • Introduction of Link building
    • Importance of Link building
    • Importance of Link Diversification
    • Important of Siloing in SEO
    • Importance of Do follow Vs. No follow Links
    • Colleting Competitors Back links
    • Submission to search engines
    • Business Directory Submissions
    • Social Bookmarking Submissions
    • Quora Submissions
    • Guest Blogging Submissions
    • Press Releases Submissions
    • Forums Submissions
    • Analyzing Website Links Through Tools
    • Removing Spamming Backlinks

Session 06: Webmaster Tools & Its Importance

  • What is GWMT
    • Adding site and verification
    • Setting Geo target location
    • Search queries analysis
    • Filtering search queries
    • External Links report
    • Crawls stats and Errors
    • Google Fetch
    • Analyzing Spammy Backlinks
    • Removing Spammy Backlinks
    • Sitemaps
    • Robots.txt
  • HTML Suggestions
    • Content Keywords
    • Url parameters (Dynamic Sites only)

Session 07: Increase Your Traffic Using Schema

  • What is a schema in SEO?
    • Step by Step create Schema tag for website

Session 08: Local SEO

  • What is Local SEO
    • Importance of Local SEO
    • Submission to Google My Business
    • Strategy for Local SEO

Session 09: Reports and Management

  • Website Ranking Position Report
    • Weekly Audit Reporting
    • Business Quotation Reports for Client
    • How To Apply Google Analytics Exam

Module 05:  SOCIAL MEDIA OPTIMIZATION (SMO)

Session 01: Introduction to Social Media Session 02: Facebook Promotions

  • Fan page creation & Company or Brand Page or Business Page
    • Group Creation/Join
    • Event Creation
    • Traffic Increase Techniques
    • Analyzing Competitors Pages
    • Tools For sharing in Groups

Session 03: Google Plus Promotions

  • Creation of Google Plus Page
    • Communities Creation/Join
    • Traffic Increase Techniques
    • Checking Competitors Pages

Session 04: Instagram Promotions

  • Why Instagram and How to Get Started!
    • LAUNCH a New Instagram Account
    • Optimize your Instagram Bio & Profile Image
    • TOP 10 Things to Post on Instagram and When to Post!
    • Increase your Instagram Followers using this technique
    • Secret Tool for Growing an Instagram Following

Session 05: LinkedIn Promotions

  • Creating Your LinkedIn Profile
    • Importance of Skills & Endorsements/Comments
    • Market Your Profile on LinkedIn
    • Company Page creation
    • Groups Join
    • Traffic Increase Techniques
    • What Not To Do on LinkedIn
    • How to look for jobs on LinkedIn?

Session 06: Pinterest Promotions

  • Knowing About Pinterest
    • Setting Up Your Pinterest Account
    • Optimizing Your Website Pinterest Friendly
    • Importance Boards and Pins
    • Creating Boards and Pins
    • Strategies For Earning Followers
    • Tools To Get More Followers
    • Quick Method To Get 500+ Followers

Session 07: Twitter Promotions

  • Twitter Profile Creation
    • Optimizing your Twitter Profile
    • Interact on Twitter Tweets
    • Twitter Hash tags & its importance
    • How to Grow your Twitter Following!

Session 08: Finding Fake Followers on Social Media

  • Using Tools finding Fake Profiles
    • Monitoring Social Media Pages

Module 06: Search Engine Marketing (SEM)

Section 01: Introduction to Adword

  • Introduction
    • Paid vs. Organic Search
    • How Google Adword Works
    • Google Adwords Updates
    • AdWords Formulae’s

Section 02: Google AdWord Overview

  • Google Adwords Interface
    • Search Partners Network
    • Geo Targeting
    • Bid Strategy
    • Google Ad Extensions
    • Google AdWords Advanced Settings
    • Remarketing
    • Link Adwords and Analytics
    • Install conversional Tracking Code
    • Install Remarketing Tracking Code
    • Google’s Adword Rules

Section 03: Keyword Research

  • What is SEM Keywords
    • Importance of Keywords
  • Keyword Strategy
    • Keyword Match Types
    • Best Practices for Keywords
    • Setting Your Budget
    • Adding Amount To The Adword Account
    • Know About Adword Tracking URL

·       Task Assigned on Keyword Research

Section 04 : Budgeting

  • Setup Your Payment Method
    • Update Your Billing Information

·       Free Advertising Credits

Section 05: Landing Page & Its Importance

  • What is Lead Generation
    • What are Landing Pages
    • Elements of Landing pages
    • Short form & Long form
    • What are funnels
    • A/B Split Testing using tools
    • Creating Landing page using tools

Section 06: Types of Campaigning’s

  • Search Campaigning
    • Display Campaigning
    • Video Campaigning
    • Apps Campaigning
    • Product Based Campaigning
    • Maps Campaigning
    • Remarketing Campaign

Section 07: Search Campaigning

  • What is Search Campaigning
    • How Search Campaigning Works
    • Features of Search Campaigning
    • How To Create Your First Search Campaign
  • How To Setup Targeting Groups
    • Using Negative Targets
    • Copying Campaigns, Ads & Targeting Groups
    • Measuring Ad Performance
    • Tips for Optimizing Search Ad Campaigning
    • Generating Reports

Section 08: Display Campaigning

  • Introduction To Display Campaigning
    • How Display Campaigning Works
  • How ads work on Google partner sites
  • How Gmail ads work
    • Types of Display Ads
    • Advanced Display Planner features
    • Setting up a Display Campaign
    • Ad groups and targeting
    • Static image ads
    • Copying Campaigns, Ads & Targeting Groups
    • Measuring Ad Performance
    • Tips for Optimizing Display Campaigning
    • Generating Reports

Section 09: Video Campaigning

  • Introduction To Video Campaigning
    • How YouTube Ads Works
    • Types of Video Formats
    • Linking your YouTube Channel to Your Adword Account
    • How To Create Your First Campaign
    • Bumper ads
    • In-Stream or Discovery ads
    • Targeted Location
    • Starting with ad groups
    • Importance of ad headline and description
    • Setting CPV/CPE/CPM
    • Targeting demographics
  • Choosing interests and topics
    • Choosing keywords
    • Measuring Ad Performance
    • Tips for Optimizing Video Ad Campaigning
    • Generating Reports

Section 10: Universal Apps Campaigning

  • Introduction To Apps Campaigning
    • Types of App Promotions
    • When to use Paid Advertising for App Marketing
    • Always Test Before You Advertise
    • Which Platform to Advertise on?
    • How Much Does it Cost?
    • How To Create Your First Campaign
    • Measuring Ad Performance
    • Tips for Optimizing Apps Ad Campaigning
    • Generating Reports
    • Free Tool to Monitor Your App Reviews

Section 11: Adword Express Campaigning

  • Introduction To Adword Express
    • Types of Ads
    • Create Adword Express Campaign
    • Measuring Ad Performance
    • Tips for Optimizing Maps Campaigning
    • Generating Reports

Section 12: Adword Shopping Campaigning

  • Introduction To Shopping Campaigning
    • Importance of MCC
    • How To use My Client Center (MCC)
    • Import products into Google Merchant Center
    • Create a Shopping Campaign
    • Create ad groups in dynamic ad campaigns
    • Add automatic targets
  • Advantages and key points of dynamic campaigns
    • Measuring Ad Performance
    • Generating Reports

Section 13: Reports & Management

  • Importance of Filters, Labels & Dimensions
    • Optimizing Keywords according to Campaigning
    • Analyzing Ad Extensions, Ads, Ad groups
    • Daily, Weekly & Monthly Audit Reporting

Section 14: Free Resource

  • SEM Quotation for Client
    • How To Apply Google Adword Exam
    • Spy on Your Competitors Ads using these tools

Module 07: SOCIAL MEDIA MARKETING (SMM)

Session 01: Face book Marketing

  • Introduction Face book Marketing
    • Importance Facebook Image Guidelines
    • Importance of Facebook Insights
    • Facebook Ad Types

·       Facebook Ad Campaigns

  • Facebook Ads: Boost your Post
    • Facebook Ads: Promote your page
    • Facebook Ads: Reach people near your business
    • Facebook Ads: Increase brand awareness
    • Facebook Ads: Increase your reach
    • Facebook Ads: Send people to a destination
    • Facebook Ads: Get Installs of your app
    • Facebook Ads: Raise attendance at your event
    • Facebook Ads: Get video views
    • Facebook Ads: Collect leads for your business
    • Facebook Ads: Increase Conversions on your website
  • Facebook Ads: Increase Engagement in your Post
    • Facebook Ads: Facebook Messenger Campaign
    • Facebook Ads: RETARGETING Ads!

·       Custom Audience & Its Importance

  • What is Custom Audience
    • Importance of Custom Audience
    • How To Work with Custom Audience
    • Tools To Create Custom Audience

·       Facebook Pixel & Its Importance

  • What is Facebook Pixel
    • Importance of Facebook Pixel
    • How To Create Facebook Pixel

·       Advanced Facebook Tips

  • A/B Testing on Facebook
    • Lead Generation Techniques
    • Spy on Your Competitors on Face book
    • Managing your campaigns
    • Performance & reporting

Session 02: LinkedIn B2B Marketing

  • Introduction To LinkedIn B2B Marketing
    • LinkedIn company page Creation
    • Setting up your LinkedIn Ad Campaigns
    • LinkedIn’s Ad Specs & advertising guidelines
    • Creating direct sponsored content – Step by Step
    • Creating a LinkedIn text ad – Step by Step
    • Creating a LinkedIn In Mail Ad – Step by Step
    • Managing your campaigns
    • Performance & reporting

Module 08: Advanced Google Analytics

  • Introduction To Google Analytics
    • Why use Google Analytics
    • Installing Google Analytics Code on Site
    • Audience, Traffic and Site Reports
    • Goals and Conversions
    • Generating Reports
    • Tools for SEO analytics

Module 09: Email Marketing

Session 01: Introduction To Email Marketing Session 02: Types of Email Marketing

  1. Promotional Campaigning
  2. Transactional Campaigning
  3. Behavioral Campaigning

Session 03: Email Marketing Service Providers

  1. Knowing about Service Provider
  2. Selecting Service Provider

Session 04: Email Marketing Tools List

  1. Email Grabbing Tools List
  2. Techniques To Collect Email ID’s
  3. Filtering the Email Data Base

Session 05: Setting up Email Campaigning

  1. Importance of Subject Lines
  2. Selecting Email Campaigning type
  3. Trigger your First Email Campaigning
  4. Analyzing Email Campaigning
  5. Building Your Targeted Customers

Session 06: Finally My Email Marketing Secret Reveled

  1. Send Mail Directly to Inbox
  2. 100+ Email Subject lines Session 07: Conclusion
    1. How To Apply Email Marketing Exam
    1. Tips To Increase Subscribers
    1. Best Time to Send Email
    1. Points To Remember Before Sending Mails

Module 10: AFFILIATE MARKETING COURSE

  • What is Affiliate Marketing ?
    • How Affiliate Marketing Works?
    • Finding affiliate programs?
    • Applying Affiliate Program?
    • Promoting Affiliates Products
    • Techniques To Earn More Money From Online

Module 11: GOOGLE ADSENSE COURSE

  • Introduction To Ad Sense
    • Understanding Ad Sense Program Policies
    • Setting up Website/Blog for Ad Sense
    • Configuring Your First Ad
    • Using Advanced Ad-Placement Strategies
    • Allowing and Blocking Ads
    • Using Performance Report
    • Advanced Administration
    • Double Your Revenue with this Techniques
    • Conclusion

Module 12: YOUTUBE EARNING COURSE

  • Introduction To YouTube
  • Setup YouTube Channel
    • Creating & Uploading Videos
    • YouTube SEO
    • Applying for Ad Sense ac
    • Monetize Videos
    • Improve More Views
    • Double Your Revenue with this Technique

Module 13: ONLINE REPUTATION MANAGEMENT (ORM)

  • Introduction To ORM
    • Why is Online Reputation Crucial in Today’s Marketplace
    • Step by Step ORM Process
    • Points To Remember in ORM
    • Tools for Online Reputation Management

Module 14: Career Hacking: Resume, LinkedIn, Interviewing +More

  • Career Hacking Introduction
    • New Job Hunting Landscape
    • How People Search for Job Hunting
    • How do you identify your core Opportunity and supporting experiences?
    • How much do you know about resume keyword optimization?
    • Optimizing Your Resume in the Age of Algorithms
    • Your Secret Weapon: How to Search Like an Expert
    • Conclusion

Module 15: How to Start Freelancing

  • Introduction to Freelancing
    • Start with Marketing Research
    • How to Collect Data
    • Create Your Customer Avatar
    • Develop Your Content
    • Promote via Search, Social, Ads, Affiliate, Email
  • Analysis & Reporting

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