What is Digital Marketing?
Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviors and interests to generate brand awareness, traffic and leads. Digital marketing is the most cost effective marketing strategy with high ROI compared with traditional marketing.
Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence consideration and finally drive profitable actions.
Digital marketing is not a new technique, it has been available since the beginning of the internet era. People used to call it as either online marketing or internet marketing. Digital marketing process has been evolving over all these years and it has become an integral part of doing business. With more and more people using internet-connected devices, it has become easier to reach people online, engage them and convert them to customers.
The Benefits of a Digital Marketing Career
By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.
Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.
What types of digital marketing jobs are there and what topic areas would they cover?
There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options.
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- E-commerce
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web design
- Copywriting and editing
- Analytics
- Business/marketing strategy
To kickstart or advance your career it’s a good idea to think about getting training in at least one or two specialty areas unless you’re in or gunning for management, in which case you’ll probably need to know quite a bit about them all.
What digital skills are in demand?
The digital economy is embedded in every corner of our lives, and it’s not going anywhere. There’s a solid budget going into digital marketing now as opposed to traditional marketing.
There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2019, some of the most in-demand skills are content creation and curation, social media strategy, martech and analytics, which is great news for those who veer towards the creative, social and business end of the spectrum.
For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM since this is what can be at the base of what drives profits in any business.
What Are the Career Options in Digital Marketing?
Digital marketing is fast becoming the backbone of revenue generation in every company. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing.
So, who are these digital marketers? Where do they come from and what sort of education or experience do they need?
The answers are as varied as the career options available, ranging from analytics to social media, and the skills required are equally vast and diverse. If you have any interest in digital marketing, it is likely that you already have the skills you can hone in. Here are some of the top jobs available and how you can put those skills to good use.
Digital marketing is fast becoming the backbone of revenue generation in every company. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing.
So, who are these digital marketers? Where do they come from and what sort of education or experience do they need?
The answers are as varied as the career options available, ranging from analytics to social media, and the skills required are equally vast and diverse. If you have any interest in digital marketing, it is likely that you already have the skills you can hone in. Here are some of the top jobs available and how you can put those skills to good use.
SEO Manager
As an SEO manager, you will oversee the company’s overall SEO strategy from planning to implementation. Your main objective is to improve the company’s ranking in search engines, particularly Google. Your responsibilities will vary as needed but will include:
- Web marketing
- Web analytics
- Content strategy planning
- Developing a social media strategy
- Organizing campaigns to improve search listings results
- Developing a keyword strategy
Who is this good for?
Someone with a proven SEO track record and good leadership skills will thrive in this role. It also calls for someone who is adaptable. You will be the driving force behind the company’s online presence, so you have to be able to stay on top of the trends and know how to use them to drive traffic and increase sales.
Qualifications
Minimum of a bachelor’s degree is required, and usually at least two years of relevant SEO experience.
PPC Marketing Manager
As a PPC marketing manager, your role will be to oversee pay-per-click campaigns. You will be responsible for running client campaigns in Google Ads and on Bing, Facebook, and Instagram. You will specifically handle:
- Audience targeting and keyword selection
- Writing copy
- Running A/B testing
- Data analysis
- Increasing traffic and reducing ad spend through optimization Who is this good for?
People who love stats and data are excited about this job. PPC is all about analyzing data sets and using the information to your advantage.
Qualifications
A minimum of a bachelor’s in Marketing, Digital Media, or a related field, and a certification in Google Ads (previously Google AdWords) is an asset.
Blogger
As a blogger, your primary job is to write, edit, and publish content to a website or blog. Your goal is to increase traffic to the site by writing content that is relevant to and educational for the reader. Your specific duties will include:
- Promoting products from affiliates
- Writing & researching articles
- Providing helpful tricks and tips to readers
- Pitching ideas
- Keeping up to date on social media trends that are relevant to the business
- Maintaining the brand’s image and tone in all posts
- Promoting the brand through social media
- Working with the SEO team to implement keywords Who is this good for?
Writers, of course, are suited to this position! If you’re someone who loves to learn and research, then this is for you.
Qualifications
For some in-house blogging positions with bigger companies, you may require a bachelor’s in English, Journalism, or Communications. However, digital marketing is a freelancer’s game, and anyone with a knack for putting words together well and synthesizing information can become quite successful.
Influencer
As an influencer, you will promote a brand’s message, products, or services on social media as you incorporate it into your daily life. In addition, you will interact with your followers on an ongoing basis. Your responsibilities will include:
- Engaging your social media following with the brand
- Promoting the brand and its products or services
- Using hashtags to ensure that your posts come up in as many relevant places as possible
Who is this good for?
Those with a social media following of 10,000+ engaged followers and a niche are great influencers.
According to Influencer Marketing Hub, this market comprises celebrities, industry experts and thought leaders, bloggers and content creators, and micro-influencers (everyday people who have become known as an expert in a particular area or niche).
Qualifications
A sound working understanding of key social media platforms will get your foot in the door, as will a substantial, active, and engaged following.
Marketing and Automation Specialist
As a marketing automation specialist, you will focus on the day to day handling of a company’s automated marketing strategy. You will be taking care of all the tech involved with that, such as website design and app development. Specifically, you will:
- Make landing pages
- Set up email automation and marketing campaigns
- Use analytics to optimize targeting
- Increase conversions
- Automate customer communication Who is this good for?
Anyone who likes data, technology and advertising can combine those interests in this role. The key to a good career in this field is creating successful ad campaigns, launching them, checking the data, optimizing and adjusting, and then repeating it over again.
Qualifications
Most employers will want a minimum of a bachelor’s in Business or Marketing, although some will require a master’s degree in a related field. Having some experience in the industry is also an asset.
UX Designer
As a UX (user experience) designer, you will be responsible for what users see when interacting with an app or a website. That includes everything from the way it looks and functions to the emotional reaction they feel when using it. You can expect to consult with users for feedback throughout the process too. Some of your duties will include:
- Designing functional and visually appealing software
- Developing user interface elements as required
- Pitching ideas using storyboards
- Testing for bugs Who is this good for?
UX/UI is a highly specialized field and requires tech skills. Former code writers, app designers, and video game developers are the sort who will do well in this position. UX Design is projected to be one of the twelve best jobs for the future.
Qualifications
A bachelor’s in Design, Computer Science, or a related field is required.
Social Media Manager
As a social media manager, you will take care of the company’s social media strategy, including creating content and advertising. Some of the duties you can expect to perform are:
- Posting updates
- Gaining followers for social media accounts
- Interacting with followers of social media accounts and answering questions
- Promoting the company’s brand and image
- Measuring and analyzing follower engagement
Who is this good for?
Anyone who loves social media and can use analytics will enjoy this role. If you know what goes into a great post and are great at interacting with social users, chances are right this is for you.
Qualifications
A strong understanding of social media platforms and how to use them to generate leads that convert to sales will go a long way. SEO experience is an asset.
What Qualifications Do You Need to Become a Digital Marketer?
There is a wide array of options if you are qualified and ready for a career in digital marketing. The possibilities are as endless as your willingness to explore them. Digital marketing is a growing industry where a little experience can go a long way, but it’s never too late to upgrade your qualifications. A small investment in education will launch you into a bright future career in this booming industry.
The Digital Marketing Institute offers courses ranging from a professional diploma to a master’s with the flexibility to take courses part-time and online. Whether you are new to digital marketing or not, becoming a certified Digital Marketer will give you a competitive advantage and a cross-section of skills that can be applied across multiple forums.
Topics we Cover in our Digital Marketing Course:
Digital Marketing Course Content
Digital Marketing Introduction
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
Understanding the Website
- What is a website
- Types of websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web Hosting Purchase
- Website Architecture
Website Creations
- Blogger
- WordPress
Keyword Selection Strategies
- Keyword Analysis
- Keyword Competition
Search Engine Optimization (SEO)
- What is SEO?
- How do search engines work?
- SEO Tools
- Web position Analysis
- Competition Analysis
- Google Algorithms and Updates
On Page Optimization
- Title Tag
- Meta Description
- Meta Tags
- Canonical form
- Alt Tag
- Anchor Text
- Header Tag
- Robots.txt
- Xml Sitemap
- Redirections ( 301, 302)
- 403 Forbidden
- 404 File Not Found
- Webmaster
- Google Analytics
Offpage Optimization
- Search Engine Submissions
- Backlink Submission
- Social Bookmarking
- Classified Submissions
- Article Submissions
- Content Marketing
- Image Marketing
- Video Marketing
- Video Strategy
- Event Creations
- Question And Answers Social Media Optimization (SMO) Facebook
- Profile Creations
- Creating groups and pages
- Tips and Guides
- Posts And promotions
- Events Creations
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Set-up and usage
- Tips
- Promoted Tweets
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Analytics
- Profile Creations
- Company Page Creations
- Tips and Guides
- Linkedin posts
- Linkedin promotions
- Linkedin Groups
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Integration Techniques
- Promotional Techniques Search Engine Marketing (SEM) Introduction to SEM
Google Adwords
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Report generation
Google Adwords Express
- Setup
- Google Mapping Ads
Bing Ads
- Setup
- Marketing
Social Media Marketing (SMM) Introduction to SMM Facebook
- Sing up
- Payments Methods
- Paid Promotion
- Video Ads
- Event Marketing
- Set-up and usage
- Tips
- Promoted Tweets
- Setup Paid Ads
- Linkedin Post promotions
- LinkedIn Paid Campaigns
Affiliate Marketing
- What is Affiliate Marketing
- Components of Affiliate Marketing
- Affiliate marketing types
- Affiliate marketing tools
- Earning Techniques
Email Marketing
- How Email Marketing Works?
- Types of emails
- What to write
- How to write
- list creation
- Creating e-mailers
- Tracking emailers
- Create Template
- Reporting
Mobile App Promotions
- Android Apps
- iPhone Apps
- Marketing Strategies
- Marketing Tips
Certifications
- Google Partners
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics
- Social Media Marketing Certification
Reporting
- Google Webmasters
- Google Analytics
Tools
- Alexa
- VIDIQ
- AddThis
- MOZ
Youtube Marketing
- Youtube Channel Setup
- How to Rank and Optimize Youtube Videos
- How to get more views and Subscribers
- How to Promote Your Youtube Channel
- How to boost your Business with youtube Channel
- Learn to Edit VideoLearn ways to Make Money from Youtube
- How to Setup youtube Premiere
- Youtube Earning
- Youtube Advertising Online Earning Types Google Adsense
- Content Marketing
- Video Marketing