Social Media Marketing
Social Media Introduction,Digital marketing vs. Social Media Marketing,Paradigm evolution of Social Media and Content,Content Marketing and Real-time marketing etc.,
Module 1 – Social Media Introduction
- What is Social Media?
- How did the evolution of Internet Happen?
- Metrics, Campaigns & Execution Overview
Module 2 – Digital marketing vs. Social Media Marketing
- Various parameters of Digital Marketing
- Various parameters of Social Media Marketing
- Minor and major differences between Digital marketing & Social Media marketing
Module 3 – Paradigm evolution of Social Media and Content
- Evolution of Social Media through the years
- How did Content Trends develop Social Media?
- Content Marketing Trends and its Benefits via Social Media
Module 4 – Content Marketing and Real-time marketing
- What is Content Marketing?
- What is Real-time Marketing?
- Differences between the two
- How to make your brand grow by practicing both?
Module 5 – Viral Marketing
- Introduction to Viral Marketing
- Implementation of Viral Marketing
- How can a brand tap into it for growth?
Module 6 – Marketing on Social Media platforms
- Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat
- Deep insights into all Social Media Channels
- Marketing parameters for social channels
- Best campaigns on platforms
Module 7 – Facebook Marketing in Detail
- Understanding Facebook Marketing
- Facebook Glossary
- Facebook Fan vs. Page vs. Group
- FB Plugins
- Exercise on Facebook Posting
- Creating external tabs on Facebook Page
- Uploading Contact for Invitation
- Creating External tabs on Facebook
- Creating Page
Module 8 – Facebook Media Marketing
- Increase Fan following on Page
- Marketing on fan page
- Fan Engagement
- Important Apps/Listing
- Facebook Advertising
- Types of Facebook Advertising
Module 9 – Best Social Media Campaigns/Best Digital Campaigns
- Case Studies and Learning through exercises and assignments
- Successful Strategies Creation
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