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Social Media Marketing

Social Media Introduction,Digital marketing vs. Social Media Marketing,Paradigm evolution of Social Media and Content,Content Marketing and Real-time marketing etc.,


    Module 1 – Social Media Introduction 

    • What is Social Media?
    • How did the evolution of Internet Happen?
    • Metrics, Campaigns & Execution Overview

    Module 2 – Digital marketing vs. Social Media Marketing

    • Various parameters of Digital Marketing
    • Various parameters of Social Media Marketing
    • Minor and major differences between Digital marketing & Social Media marketing

    Module 3 – Paradigm evolution of Social Media and Content

    • Evolution of Social Media through the years
    • How did Content Trends develop Social Media?
    • Content Marketing Trends and its Benefits via Social Media

    Module 4 – Content Marketing and Real-time marketing

    • What is Content Marketing?
    • What is Real-time Marketing?
    • Differences between the two
    • How to make your brand grow by practicing both?

    Module 5 – Viral Marketing

    • Introduction to Viral Marketing
    • Implementation of Viral Marketing
    • How can a brand tap into it for growth?

    Module 6 – Marketing on Social Media platforms

    • Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat
    • Deep insights into all Social Media Channels
    • Marketing parameters for social channels
    • Best campaigns on platforms

    Module 7 – Facebook Marketing in Detail

    • Understanding Facebook Marketing
    • Facebook Glossary
    • Facebook Fan vs. Page vs. Group
    • FB Plugins
    • Exercise on Facebook Posting
    • Creating external tabs on Facebook Page
    • Uploading Contact for Invitation
    • Creating External tabs on Facebook
    • Creating Page

    Module 8 – Facebook Media Marketing 

    • Increase Fan following on Page
    • Marketing on fan page
    • Fan Engagement
    • Important Apps/Listing
    • Facebook Advertising
    • Types of Facebook Advertising

    Module 9 – Best Social Media Campaigns/Best Digital Campaigns

    • Case Studies and Learning through exercises and assignments
    • Successful Strategies Creation

    Course Curriculum

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