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SEO(Search Engine Optimization)

Search Engine Optimization,
Social Media Marketing



    Module1 – Search Engine Landscape

    • What is SEO?
    • What is Search?
    • What is a Search Engine?
    • What Search Engines are used for?
    • Why use SEO for your Business?
    • SERPs, Categorization of SERPs
    • Crawling, Indexing and Ranking
    • How search Engines Work?
    • Evolution of Search Engines

    Module 2 – SEO Audit 

    • What is an Audit Reasons?
    • Benefits of performing SEO Audit
    • Search Engine Commands
    • Domain Information
    • Domain canonicalization
    • xml
    • txt
    • Custom 404 Page structure
    • Search Engine Friendly URL
    • Checking Broken Links

    Module 3 – On-Page Optimization

    • What is On-Page Optimization?
    • Reasons and Benefits of On Page SEO
    • Keyword Analysis
    • URL Mapping
    • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
    • Alt Tags
    • Header Tags
    • Anchor Text
    • Internal Links Creation
    • Creating Search Engine Friendly URL
    • Removing Broken Links

    Module 4 – On Page Optimization Using WordPress Based Website – SEO Yoast

    • What is Yoast?
    • Installing WordPress SEO by Yoast
    • Individual Blog Post and Webpage Optimization through Yoast
    • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
    • Alt Tags
    • Header Tags
    • Anchor Text
    • Internal Links Creation
    • Creating Search Engine Friendly URL
    • Removing Broken Links

    Module 5 – Google Analytics and Google Webmaster 

    • What is Web Analytics?
    • How Google Analytics works?
    • Why Google Analytics is needed for SEO Campaigns?
    • How to configure Google Analytics?
    • Google Analytics plugin configuration within WordPress
    • Checking Real-time Analytics
    • Looking at Geo (location) of overall audience.
    • Users flow
    • Acquisition – All Traffic – Channels
    • Traffic achieved through organic search
    • In-Page Analytics

    Module 6 – Web CEO, SEO Profiler and Other SEO Tools

    • Google Commands: allintitle, allinurl, etc.
    • Ahrefs Backlink Checker Tool
    • Webceo (Ranking and Reporting)
    • Screaming frog (Audit Tool)
    • Domain Tools
    • Archive Tools
    • Duplicate Content Checking Tool – Copyscape
    • Filling DMCA (Digital Millennium Copyright Act)
    • SEO Profiler (Audit Tool)

    Module 7 – Off Page Optimization – Link Building 

    • What is Off Page Optimization?
    • Benefits of Link Building / Off Page submissions
    • Directory Submission
    • Social Bookmarking
    • Article Submission
    • Google Map Listing
    • Guest Blogging
    • Press Release Submission
    • Blog Creation and Customization
    • Social Media Links

    Module 8 – Black Hat SEO Techniques to Avoid 

    • Hidden Text
    • Doorway Pages
    • Google Bombing/Link Wheel
    • Duplicate Sites
    • Automated Submissions
    • Keyword Stuffing
    • Paid Links
    • Link Farming
    • Article Spinning

    Module 9 – Online Reputation Management

    • What is Online Reputation Management?
    • Relationship between SEO and ORM
    • Listening Tools
    • Google Alerts
    • Social Mention
    • Tactics to rectify negative reviews
    • Use of Content

    Module 10 – Algorithms and Google Updates 

    • What is Algorithm?
    • Why Google updates Algorithms?
    • Google Panda
    • Google Penguin
    • Google Hummingbird
    • Google Mobile Friendly Update
    • Google Top Heavy Update
    • Google EMD Update
    • Google Pirate Update
    • Google Pigeon Update



    Module 1 – Social Media Introduction 

    • What is Social Media?
    • How did the evolution of Internet Happen?
    • Metrics, Campaigns & Execution Overview

    Module 2 – Digital marketing vs. Social Media Marketing

    • Various parameters of Digital Marketing
    • Various parameters of Social Media Marketing
    • Minor and major differences between Digital marketing & Social Media marketing

    Module 3 – Paradigm evolution of Social Media and Content

    • Evolution of Social Media through the years
    • How did Content Trends develop Social Media?
    • Content Marketing Trends and its Benefits via Social Media

    Module 4 – Content Marketing and Real-time marketing

    • What is Content Marketing?
    • What is Real-time Marketing?
    • Differences between the two
    • How to make your brand grow by practicing both?

    Module 5 – Viral Marketing

    • Introduction to Viral Marketing
    • Implementation of Viral Marketing
    • How can a brand tap into it for growth?

    Module 6 – Marketing on Social Media platforms

    • Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat
    • Deep insights into all Social Media Channels
    • Marketing parameters for social channels
    • Best campaigns on platforms

    Module 7 – Facebook Marketing in Detail

    • Understanding Facebook Marketing
    • Facebook Glossary
    • Facebook Fan vs. Page vs. Group
    • FB Plugins
    • Exercise on Facebook Posting
    • Creating external tabs on Facebook Page
    • Uploading Contact for Invitation
    • Creating External tabs on Facebook
    • Creating Page

    Module 8 – Facebook Media Marketing 

    • Increase Fan following on Page
    • Marketing on fan page
    • Fan Engagement
    • Important Apps/Listing
    • Facebook Advertising
    • Types of Facebook Advertising

    Module 9 – Best Social Media Campaigns/Best Digital Campaigns

    • Case Studies and Learning through exercises and assignments
    • Successful Strategies Creation


    Google Analytics

    Module 1 – Introduction to Google Analytics

    This module teaches you the core principles of Digital Analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics. It further provides a foundation for Marketers and Analysts seeking to understand the core principles of Digital Analytics and improve business performance through better digital measurement.

    • Glossary of Google Analytics Terms
    • Google Analytics Home Page and different features available
    • Google Analytics Report Dashboard – how it looks & what are its elements
    • Examples of various types of Reports available in Google Analytics
    • Google Analytics standard Reporting Views
    • Google Analytics Customized Reporting Views
    • Goal Creation and Admin

    Module 2 –Google Analytics and Google Webmaster Tools

    This module provides detailed information on how to create and set up Google Analytics, Placing the appropriate code on website, Setting goals to measure Data Optimization using the Search Query Data. It also teaches learners to track various elements of Online Marketing including Social Media Measurement.

    • Creating Google Analytics Account
    • Getting code for website
    • Choosing Data Sharing Settings
    • Implementing code on website via two approaches
    • Tag Manager basics
    • IP Filtering
    • Goals – Strategic and Tracking
    • Analyze Content Performance
    • Reporting metrics – bounce rate, average time spend, visitor count
    • Tracking SEO results in Google Analytics
    • Organic Search Report
    • Google Webmaster Tools – Setting up and Reporting
    • Social Media Tracking – measuring value
    • Custom Dashboard for business
    • Additional Functions you can perform through Analytics – Mobile App tracking, Offline Marketing Tracking, Video Interactions Tracking, Traffic Segmentation and Tracking phone calls

    Module 3 – 10 Step Audit and Conversion Tracking

    This module trains you on 10 –Step (fundamental principles) Audit, which must be performed before and after setting up Google Analytics.

    • Google Analytics Audit Code
    • Site Search Tracking
    • Bounce rate by Traffic type
    • Account Filters
    • URL Tagging
    • Mobile website Conversion Tracking
    • Macro and micro conversions
    • Custom Reports to maximize revenue
    • Unify results for Easier Interpretation
    • Traffic Source

    Module 4 – Features of Google Analytics

    After setting up and implementing Google analytics, it is important to know how to utilize all its features and what additional advanced options can be configured that help integrate offline traffic, mobile app tracking, phone call tracking and offline events tracking.

    • Page load time
    • Social button interactions
    • Video interactions
    • Phone calls
    • Offline marketing
    • CRM integration
    • Mobile website & apps
    • Multi-Channel funnel
    • Google Analytics real time

    Module 5 – E-Commerce and Tracking

    This module provides training on Google Analytics Advanced techniques with special mention of E-commerce and Tracking. In this module, we talk about Reporting and Analysis techniques to make informed business decisions.

    • Introduction to E-commerce Analysis
    • Analytics & Optimization (understanding with a question)
    • Google Analytics Enhanced Commerce
    • Getting started with Enhanced Commerce
    • Enhanced E-commerce Schema
    • Promotion Data
    • Impression Data
    • Product Data
    • Action Data
    • Mapping Your site
    • Creating Template
    • Creating Test Profile QA
    • Deploying Code
    • Reporting Vs Analysis
    • Analysis Preparation
    • Traffic Source Analysis
    • Multi-Channel Analysis
    • Onsite Merchandizing analysis
    • Shopping behavior analysis
    • Check Out analysis
    • E-commerce reports

    Module 6 – Mobile App Analytics

    This module talks about Google Analytics Mobile App features and tracking. Just like your website, you can track data and identify that how many people find the app useful. Once you’ve built a mobile app, you’ll want to acquire new users, engage them regularly, and generate revenue, which can be done through understanding:

    • The foundations of Mobile App Analytics
    • How to measure user behavior in your app?
    • How to find common traits for your users and increase user engagement?
    • How to use data to improve your monetization strategies?
    • What Google Analytics has to offer?
    • Metrics for Mobile apps screen tracking
    • Mobile apps e-commerce tracking
    • E-commerce tracking reports
    • What would you need to measure effectively?
    • Setting up tracking for app – Android and iOS
    • Adding event tracking for Android and iOS apps
    • Setting up e-commerce tracking for mobile apps

    Module 7 – Google Tag Management

    This module provides training on Google Tag Manager. Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this course, you’ll learn how Google Tag Manager can simplify tag implementation and management process for Marketers, Analysts, and Developers.

    • Core concepts and principles of Tag Management using Google Tag Manager
    • How to create website tags and Manage Firing Rules
    • How to enhance your Google Analytics implementation?
    • How to configure other marketing tags like Dynamic Remarketing?
    • Tag Manager Structure Accounts and Containers
    • Publishing and Versions
    • Users and permissions
    • Setting up container
    • Rules for Analytics Tags
    • Preview and Publishing Tags
    • Understanding container versions
    • Previewing a container

    Module 8 – Google Analytics Setup- Effective Tips

    This module talks about effective tips to use in Google Analytics Setup for analysis and effective business decision making.

    • Creating Customized Dashboard
    • Leveraging Custom alerts
    • Using table view options
    • In-page Analytics
    • Perform Recency, frequency & Pan sessions
    • Matched Query Types keyword positions & Day Parts
    • Custom Report Filters

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