Welcome To Eazygurus

Search Engine Marketing

Overview of Google AdWords,
AdWords Algorithm,
Search Campaign Creation etc.,

0 STUDENTS ENROLLED

    Module 1 – Overview of Google AdWords

    • Introduction to Inorganic Search results
    • Google AdWords and PPC advertising
    • Microsoft Adventure(Bing and Yahoo)
    • Account Setup in Google AdWords
    • Structure of AdWords Account
    • Working with Campaigns, AdGroups, Keywords, Ads, etc.
    • Advertising Campaign Types- Display, Search
    • Shopping and Video
    • Comparison between Search and Display Campaign

    Module 2 – AdWords Algorithm

    • Understanding of how AdWords rank Ads?
    • Detailed description of AdWords Algorithm(Adrank)
    • Quality score
    • Importance of Quality Score
    • CTR
    • Importance of CTR
    • Bids

    Module 3 – Search Campaign Creation

    • Search campaigns and its Types including Standard, Dynamic Search, All features and Product Listing Google Merchant Centre.
    • Creating your First Search Campaign
    • Campaign Settings
    • Location Targeting and its Types
    • Bidding Strategy (CPC)
    • Types of Bidding Strategy
    • Manual
    • Auto
    • Strategies for Advanced Level Bidding
    • Enhanced CPC
    • CPA
    • Flexible Bid Strategy
    • Advantages and disadvantages of Bid strategies
    • Ad-extensions and its Types
    • Add Ad-extensions in Campaign
    • AdGroups Creation using tool
    • Keywords
    • Finding appropriate keywords
    • Add Keywords in AdGroup
    • Keyword Planner Tool
    • Different types of f Keywords-Boards, exact, phrase, synonym negative
    • Advantages and Disadvantages of Keywords
    • Ads Creation
    • Ad metrics
    • Display URL
    • Destination URL
    • Write an Ad Copy?
    • Good and bad examples of Ads

    Module 4 – Performance Tracking /Conversion

    • Understanding the use of Conversion Tracking
    • Way to set up Conversion Tracking
    • Track Code in website
    • Verifying Conversion statistics

    Module 5 – Search Campaign Optimization

    • Optimizing campaigns through AdCopies
    • CTR
    • Ways to increase CTR
    • Quality Score and how to increase it
    • Significance of Negative Keyword
    • Evaluate Campaign statistics
    • Conversion Report in Optimization
    • Keyword Optimization
    • Ways to reduce OPC
    • Analyze competitors Performance
    • Analyzing your competitors performance
    • Identify Fraud Clicks

    Module 6 – Display Campaign Creation

    • Display Campaigns- All features and Mobile App
    • Increasing engagement through Remarketing
    • Comparison between Display and Search Campaign Settings
    • Performing campaign settings
    • Google Ad Scheduling
    • Google Ad Delivery
    • Placement of Ads
    • Creating various AdGroups
    • Using display planner tool
    • Finding relevant websites for ads placement
    • Creating text ads
    • Creating banner ads using tools
    • Uploading banner ads
    • Examples of good/bad banner ads display campaign

    Module 7 – Display Campaign Optimization

    Module 8 – Remarketing Techniques

    • Introduction to Remarketing?
    • Remarketing campaign setup
    • Remarketing List Creation
    • Creating Advanced level Lists

    Course Curriculum

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